Make sure you’re monitoring reviews so that you can pick up on the positives and respond to any disgruntled customers. Review the photos that you use – are these well-suited and appropriate or could you do better?.Make sure all the basic information (opening hours etc) is correct.Use the actual name of your business when claiming the listing.Once you’re set up on Google My Business there are some simple ways that you can optimise your profile to ensure it’s as effective as possible: Once the verification process is complete you’ll be able to input all the data you want to show on your listing and also get access to insights that will show you how your listing is performing. You’ll then receive a postcard (in the post) at the address you provide so that you can verify you’re the owner of the business. The first step is to create an account for your business and claim your business. So, how can you better use Google Business Profile to improve the results you see where local SEO is concerned. It is also the biggest driver of local SEO success and even ranks above reviews in terms of effectiveness. Now called Google Business Profile, this is where you come to manage all the information that Google has about your business and the way that it will appear in local search results. There are lots of ways to get more from your local SEO but one of the most effective is Google My Business.
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